Covestro Center for Community Engagement

At Robert Morris University

Corporate Partners Include:

BNY Mellon | Covestro, LLC | FedEx Ground
Highmark | PNC | Howmet Aerospace

  • Home
  • About CCCE
    • News
    • Resources
  • Businesses & Professionals
    • Get Started
    • BoardsWork!
      • Upcoming BoardsWork! Training
    • SkillShare
      • Project Examples
    • ESC for Professionals
    • Community Forums
  • Nonprofits
    • Get Started
    • BoardsWork!
    • SkillShare
      • SkillShare FAQs
      • Project Examples
    • Executive Service Corps
    • Community Forums
  • Champions
  • Contact Us

The Price of Purpose

March 24, 2022

In the 2021 Porter Novelli Purpose Premium Index (PPI), this study, in its fourth year, looks at the role Purpose plays in contributing to a company’s overall reputation.

Key Findings and Insights include:

  • 87% correlation between purpose and reputation
  • 75% of Americans say it is no longer acceptable for companies just to make money; they must positively impact society, too
  • 69% say they are less likely to support companies that are clearly only in business to make money
  • 86% of investors say companies should work for the benefit of all stakeholders, not just shareholders
  • 73% say to win their support, companies must show how they are supporting communities and the environment

Filed Under: News

Covestro Center for Community Engagement at Robert Morris University

Robert Morris University
Benjamin Rush Center
6001 University Boulevard Moon Township, PA 15108

Phone: 412-397-6000
Email: cie@rmu.edu

Proud Affiliate of:

Member of ESC US

  • HOME
  • ABOUT CCCE
  • BUSINESSES & PROFESSIONALS
  • NONPROFITS
  • CHAMPIONS
  • CONTACT US

Copyright and website content by Covestro Center for Community Engagement. All rights reserved.

Copyright and website design by Bayer Center for Nonprofit Management. Photos by Martha Rial Photography. All rights reserved.